Getting food brand partnership clients can be a difficult task for any food business. It may take a lot of hard work and time, but there are some creative ways to get food brand partnership clients that can help you increase your potential for success and make things easier.

Networking, but Not in that Awkward way you Fear:

The first creative way to get food brand partnership clients is networking. But contrary to what people think networking is, it doesn’t immediately involve pitching or an elaborate scheme. Creating and maintaining relationships with influential food bloggers and influencers can be incredibly important in terms of getting the right partners and it's as simple as taking an interest in what other people do. Talk less, ask lots of questions and listen more. Attend industry events, follow the right accounts on social media and connect with the right people so you can show how your brand can add value to their content.

Create High Quality Content to Leverage Attraction Marketing

Bring clients to YOU instead of chasing them around- this is called attraction marketing. The second creative way to get food brand partnership clients is to create high-quality content. Developing engaging content, such as blog posts and social media posts, that showcases your product’s unique value proposition can help potential partners to better understand the value a partnership with your brand can have.

Only Approach Clients you Are In Alignment With

The third creative way to get food brand partnership clients is to get on the same page. Collaborating with influencers and food bloggers will require understanding their needs. Setting up informal meetings and getting to know their audience is important in order to determine how a partnership with your company will best meet their needs.

Treat Prospects Like They Are Already Your Customers

The fourth creative way to get food brand partnership clients is to treat them as your customers. As with any customer, it’s important to show appreciation to potential partners. Send them discounts, a thoughtful email or give them special treatment on occasion so they remember the value they bring to the partnership.

Incentivize Working with You

The fifth creative way to get food brand partnership clients is to get creative with incentives. Consider offering prospects discounts or value added packages, reward points, a loyalty program, VIP services and other gifts to get them excited about the partnership. This has worked so well for my business that it often results in new client referrals.

By implementing these creative techniques, new food business owners will have much better results in establishing influential partnerships and setting themselves up for success. Networking, creating quality content, getting on the same page, treating them like customers, and getting creative with incentives can be great tools for any food business that is looking to increase their presence and reach potential clients.